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What Message Is 'apple' Trying To Give People?

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What Message Is 'apple' Trying To Give People?

Postby Alton » Thu Oct 12, 2017 12:10 pm

I need help with my design and technology homework...I've chosen iphone by Apple and have to answer this question: How has the design and marketing of this brand created a particular message or set of values? What lifestyle choices and moods are associated with this brand?

like for example Mcdonald's are kinda showing the happy family and everyone loves it even though it's fast food and it's healthy and blah blah blah... something like that for Apple.

No silly answers please

thanks
Alton
 
Posts: 17
Joined: Fri Jan 10, 2014 8:43 pm

What Message Is 'apple' Trying To Give People?

Postby MacRae » Thu Oct 12, 2017 12:11 pm

The lifestyle image that Apple has created is one of hype and one-upsmanship. Of how to be shallow and well, how to be nothing more than a hipster sheep.
MacRae
 
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Joined: Mon Jan 06, 2014 3:33 am


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